Privacy notice.

Eutopia (“we”) operates this website and the Eutopia platform, connecting padel players, creators, brands, clubs and events. For anything in this notice, contact hello@eutopiaconnect.com.

Waitlist signups. When you join the waitlist, we collect your name, email address, which audience you're joining as, and your confirmation that you are 18 or over. Depending on your answers, we also collect: for players and creators — your playing level, location, social handle, and the interests you select; for brands — your company name and what you're looking for; for clubs and events — your club or event name and what you'd like to book players for. We use this to review signups, open access in stages, and contact you about your place. Our lawful basis is the steps needed before entering into a contract with you, and our legitimate interest in running a staged launch.

Contact messages. If you email us or use a contact form, we hold your message and address to reply to you.

Profile views. When a verified brand opens a player's profile on Eutopia, we record which brand viewed which profile, and on which day — once a day at most, however often the page is opened. We use this for one thing: to tell players how many brands have looked at their profile. Players see a number, never the brands' names, and we never show brands who else has been looking. After 90 days, we keep only the weekly number and delete the record of which brand it was. Our lawful basis is our legitimate interest in showing players how their profile is being found.

Analytics. We measure site traffic with Ahrefs Web Analytics, which is cookieless and does not build individual profiles. We do not run advertising trackers.

Players can choose to connect their Instagram account to Eutopia. It is optional — Eutopia works without it.

What we read. When you connect, we read from Instagram: your username, your follower count, how many accounts your content reached each day and how many of them follow you, and for your most recent posts, each post's date, link, format, caption, likes, comments, reach, views, saves, shares and the followers it brought. Captions are used only to help draft your bio and posts, and only if you have ticked “Use my story answers and Instagram captions” on your Content page. We read this about once a day. We never read your messages, and we never post anything on your behalf.

Why. To show you how your own posts are performing on your Eutopia profile, and to keep the audience figures on your profile up to date. Brands on Eutopia may see summary figures, such as your follower count and engagement rate. They never see the figures for your individual posts.

How it is kept. Instagram gives us an access key so we can read this data. We store that key encrypted, and only Eutopia's own systems use it.

Your choices. You can disconnect Instagram at any time from your Profile page; that stops the daily reading and keeps what was already read. To have the Instagram data we hold about you deleted, choose "Disconnect and delete my Instagram data" on your Profile page, email hello@eutopiaconnect.com, or remove Eutopia in your Instagram settings — Meta then tells us to delete it, and we do. Deletion removes your follower history, the figures for each post and your daily reach from our systems. It cannot reach a document that was already created and downloaded — a media kit sent to a brand, for example, keeps the figures it was made with.

Our lawful basis is your consent, which you can withdraw at any time by disconnecting.

We use a small number of service providers to run the site and platform: Vercel and Render (hosting), Neon (database), Clerk (account sign-in, for platform users), Postmark (email delivery), Cloudflare (DNS and network), Sentry (error monitoring), Ahrefs (cookieless analytics) and OpenAI, with Groq as a fallback (AI drafting). Each processes data only on our instructions. Some providers process data outside the UK/EEA under appropriate safeguards such as standard contractual clauses.

When you press a Write button on your Content page, or your agency does on your behalf, we send an AI model the material it needs to draft your bio, social strategy or post ideas: your name, country and player type, your latest ranking and tournament results, the equipment and services on your profile, your connected social accounts and follower counts, and — only if you have ticked “Use my story answers and Instagram captions” on your Content page — your answers to the story questions and your recent Instagram captions. If we ask you about a post before writing its caption — what it shows, where, who is in it — your answers go too. We never send your contract details.

The model is run for us by OpenAI, with Groq as a fallback. Both process this only to return the draft, do not use it to train their models, and keep it for no longer than 30 days. Every draft is checked against what you have told us before you see it. A draft is only a suggestion: nothing is posted for you, and a bio appears on your public profile only after a person at Eutopia has reviewed it — and, if it mentions your health, only after you have confirmed that it can. You can edit or delete your answers at any time on your Content page.

Your story answers are in your own words, and some players mention injuries or health. Under UK data protection law that is special-category data. We only use your answers and captions for drafting with your explicit consent: once you tick “Use my story answers and Instagram captions” on your Content page. You can untick it at any time, and your answers stay saved either way. If you include health details, they are used to write your drafts. A bio is different, because once approved it appears on your public profile: if a draft bio mentions your health, we show you the exact sentences first, and it cannot be approved until you confirm they can be public. If you would rather they were not, ask for a change and say what to leave out. And if you would rather your health details were not used at all, leave them out or remove them from your answer.

Waitlist entries are kept while the waitlist operates and for a reasonable period afterwards, then deleted. Contact messages are kept as long as needed to handle the enquiry. If you ask us to remove you, we delete your entry — just reply to any of our emails or write to hello@eutopiaconnect.com.

Profile-view records are kept for 90 days; after that, only weekly totals remain, with no record of which brand viewed which profile

You can ask us for a copy of the personal data we hold about you, ask us to correct it, ask us to delete it, or object to our processing of it. Email hello@eutopiaconnect.com and we'll respond within one month. You also have the right to complain to the Information Commissioner's Office (ICO).

Eutopia is for adults. You must be 18 or over to join the waitlist or use the platform, and every signup form requires that confirmation. If we learn that someone under 18 has signed up, we delete their entry.